Mixing and Matching My Electronics

I was looking at all my electronics together and I noticed that I seem to like mixing and matching different brands. Other than camera equipment, my electronic devices are all from different manufacturers.

When I’m researching a product to purchase, I don’t really look at the existing products I already own. I look at the product on its own and how it compares to other products in its category. I identify the features that are important to me and ensure that the product I choose meets all of my requirements. This has worked for me so far, but I think I sometimes miss out because my products don’t necessarily work together in the most elegant way.

Part of me wishes I was a die-hard fan for a particular brand. The consistency and seamless integration would be lovely. I guess I can “explore” more with my method and maybe it’s just my way of not putting all my eggs in one basket!

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Flux: My First Marketing Event Experience

flux

I recently attended an event for the book, Flux: What Marketing Managers Need to Navigate the New Environment at Rotman. It was a “Marketing Experts Speaker Series” and the editors, David Soberman and Dilip Soman made a presentation and 10 marketing professors were there to address questions by the audience about the book and marketing in general. It was the first time I had actually been to a marketing event and it was really interesting to see all the different paths that marketing can lead to.

All the attendees received a copy of the book and I will definitely be putting Flux in my reading list. At first glance, it seems a bit academic but it seems to have some practical application uses as well. The book’s 15 chapters are written by 15 different professors at Rotman and should therefore have different perspectives.

I was lucky enough to talk to some very interesting marketing professionals at the reception afterwards. I must say that the whole “networking” thing is quite foreign to me but I love a good excuse to listen to others’ experiences. I enjoyed the event and  I’ll be on the lookout for similar events and opportunities in the future!

Social Me – an analysis of your life on Facebook

Social Me

One of my Facebook friends recently posted a status with an analysis from Zeebly about his Facebook usage. I thought it was neat and I decided to try it out myself here. It’s pretty amazing how much information can be extracted from our Facebook page. I find it so fascinating that Facebook and other social media sites have changed the way businesses are marketed.

Canadian International AutoShow

The Acura Display at the CIAS 2012

I attended the 2012 Canadian International AutoShow in the Metro Toronto Convention Centre and what I witnessed was marketing madness. Sponsors, social media, advertisements, free swag, contests, test drives, extravagant displays, posters, and employees who breathed the brand were there.

By the looks of the displays, some of those car manufacturers really put a lot of time and effort into making their presence at this auto show a success. I wonder how long they’ve planned for this event, and I’m wondering when they’ll start planning for the next auto show.

I initially did not consider going to the show since it had a whopping $20 entrance fee but the price was only $15 for those who paid with a valid TD credit card. I must admit that this small discount made me a little more loyal to TD. TD Canada Trust was one of the sponsors and they had a few booths throughout the show.

It was well worth the money though. There were over 1000 of cars to see spread across 600,000 square feet of space. I’m generally not a “car person” but I still enjoyed my time and I was glad to have attended the largest consumer show in Canada.

Keeping Track of my Internet Identities

I was curious about how many websites I had accounts on and I ended up making a spreadsheet document to track my accounts. It turns out, I have signed up for an account for over 30 websites. It’s probably closer to 40 or 50 because I made more accounts that I have forgotten about. I have about 5 usernames that I use between all those sites.

Some of the websites I signed up for are fairly standard. I have a Facebook, Twitter, Flickr, LinkedIn, Google+, Blogger, WordPress, and Tumblr account. I frequent those sites often and I always try to keep in mind that once something is posted, it is exposed to the world and I may not be able to undo my actions.

There are other accounts that I wish I had not made. I used to really like forums and signed up for many accounts. I have forgotten which ones I signed up for and now I know there are some accounts of mine that are just floating on the web. I wish I had been more careful in the past. Nowadays, almost everything is cached so it’s hard to ensure that something is completely off the web unless it was never there in the first place.

Next time, I’ll think twice before signing up for yet another account and ask myself if I really do need to extend my internet identity.