I was looking at all my electronics together and I noticed that I seem to like mixing and matching different brands. Other than camera equipment, my electronic devices are all from different manufacturers.
When I’m researching a product to purchase, I don’t really look at the existing products I already own. I look at the product on its own and how it compares to other products in its category. I identify the features that are important to me and ensure that the product I choose meets all of my requirements. This has worked for me so far, but I think I sometimes miss out because my products don’t necessarily work together in the most elegant way.
Part of me wishes I was a die-hard fan for a particular brand. The consistency and seamless integration would be lovely. I guess I can “explore” more with my method and maybe it’s just my way of not putting all my eggs in one basket!
I recently attended an event for the book, Flux: What Marketing Managers Need to Navigate the New Environment at Rotman. It was a “Marketing Experts Speaker Series” and the editors, David Soberman and Dilip Soman made a presentation and 10 marketing professors were there to address questions by the audience about the book and marketing in general. It was the first time I had actually been to a marketing event and it was really interesting to see all the different paths that marketing can lead to.
All the attendees received a copy of the book and I will definitely be putting Flux in my reading list. At first glance, it seems a bit academic but it seems to have some practical application uses as well. The book’s 15 chapters are written by 15 different professors at Rotman and should therefore have different perspectives.
I was lucky enough to talk to some very interesting marketing professionals at the reception afterwards. I must say that the whole “networking” thing is quite foreign to me but I love a good excuse to listen to others’ experiences. I enjoyed the event and I’ll be on the lookout for similar events and opportunities in the future!
One of my Facebook friends recently posted a status with an analysis from Zeebly about his Facebook usage. I thought it was neat and I decided to try it out myself here. It’s pretty amazing how much information can be extracted from our Facebook page. I find it so fascinating that Facebook and other social media sites have changed the way businesses are marketed.
The Acura Display at the CIAS 2012
I attended the 2012 Canadian International AutoShow in the Metro Toronto Convention Centre and what I witnessed was marketing madness. Sponsors, social media, advertisements, free swag, contests, test drives, extravagant displays, posters, and employees who breathed the brand were there.
By the looks of the displays, some of those car manufacturers really put a lot of time and effort into making their presence at this auto show a success. I wonder how long they’ve planned for this event, and I’m wondering when they’ll start planning for the next auto show.
I initially did not consider going to the show since it had a whopping $20 entrance fee but the price was only $15 for those who paid with a valid TD credit card. I must admit that this small discount made me a little more loyal to TD. TD Canada Trust was one of the sponsors and they had a few booths throughout the show.
It was well worth the money though. There were over 1000 of cars to see spread across 600,000 square feet of space. I’m generally not a “car person” but I still enjoyed my time and I was glad to have attended the largest consumer show in Canada.
How many advertisements are we exposed to in a day? This question has been asked countless times and there is no way to found out for sure but a quick search reveals some guesses:
“The average American is exposed to 247 commercial messages each day.”
Consumer Reports Website
“The average American adult is exposed to over 600 advertising
messages in a single 24-hour period. — Managing Business to Business
“Marketing Communications, De Bonis and Peterson.”
“A conservative estimate has the average American consumer exposed to
more than 850 commercial messages a day.”
Texas A&M University Digital Library
Walker-Smith says we’ve gone from being exposed to about 500 ads a day back in the 1970’s to as many as 5,000 a day today.
Some of these “statistics” are quite dated and I didn’t quite trust the reliability of these statements. I didn’t think that we were exposed to more than 100 messages in a day, so I decided to try to experiment myself. Needless to say, this is also a very inaccurate study as I am a sample size of 1, but I just wanted to convince myself. I grabbed a notepad and decided to go through a normal day while purposely taking notice of marketing messages. I counted marketing messages as anything that a business/association purposely put out (logos, posters, advertisements, etc.) It was absolutely overwhelming. I guess I did not realize how much I actually block out but I found myself in a situation where I could barely put down my pen.
I ended up with 388 data points and 319 of them were unique. I definitely missed a lot of messages due to life getting in the way but I’m sure my subconscious captured it. I tried to visualize it in the form of an infographic in the best way I could.
I feel as though 500+ messages would be accurate but I am still very skeptical to believe that we receive over 5000 messages. I wonder if someone out there has figured out a way to accurately collect this (updated) data. I would be very interested to find out.
On September 1, 2010, I decided I wanted to try and do a photo project. I ended up choosing to do a “Project 365” where you take a photo every day for an entire year. I am proud to say that on August 31, 2011, I completed it! There were days where the conditions were not ideal but I still persevered.
My Project 365 can be viewed here