How many advertisements are we exposed to in a day? This question has been asked countless times and there is no way to found out for sure but a quick search reveals some guesses:
“The average American is exposed to 247 commercial messages each day.”
Consumer Reports Website
“The average American adult is exposed to over 600 advertising
messages in a single 24-hour period. — Managing Business to Business
“Marketing Communications, De Bonis and Peterson.”
“A conservative estimate has the average American consumer exposed to
more than 850 commercial messages a day.”
Texas A&M University Digital Library
Walker-Smith says we’ve gone from being exposed to about 500 ads a day back in the 1970’s to as many as 5,000 a day today.
Some of these “statistics” are quite dated and I didn’t quite trust the reliability of these statements. I didn’t think that we were exposed to more than 100 messages in a day, so I decided to try to experiment myself. Needless to say, this is also a very inaccurate study as I am a sample size of 1, but I just wanted to convince myself. I grabbed a notepad and decided to go through a normal day while purposely taking notice of marketing messages. I counted marketing messages as anything that a business/association purposely put out (logos, posters, advertisements, etc.) It was absolutely overwhelming. I guess I did not realize how much I actually block out but I found myself in a situation where I could barely put down my pen.
I ended up with 388 data points and 319 of them were unique. I definitely missed a lot of messages due to life getting in the way but I’m sure my subconscious captured it. I tried to visualize it in the form of an infographic in the best way I could.
I feel as though 500+ messages would be accurate but I am still very skeptical to believe that we receive over 5000 messages. I wonder if someone out there has figured out a way to accurately collect this (updated) data. I would be very interested to find out.
A new site called Take This Lollipop is just in time for Halloween. It starts off as a seemingly innocent page that dares you to take the lollipop by clicking the familiar “Connect with Facebook” button. After you have given it permission to access your information, it shows you a customized video that depicts a creepy man stalking you through your Facebook. He goes through your Facebook profile with crazed eyes, and goes through some of your Facebook photos (the photos change if you do it multiple times). He then proceeds to look up your location on Google Maps. He is then seen driving to track you and a photo of you can be seen on his truck’s dashboard. After the short video, a countdown begins.
I thought this was implemented extremely well. It went viral over this week and there was a lot of speculation over whether or not this was an advertising campaign. It turns out that this was a neat little project that director Jason Zada decided to do for fun.
It served as a good reminder to think twice about the information you share. The “Connect to Facebook” button is sometimes clicked mindlessly without a second thought about what you are actually sharing. It’s also a great way to get in the Halloween mood!
On September 1, 2010, I decided I wanted to try and do a photo project. I ended up choosing to do a “Project 365” where you take a photo every day for an entire year. I am proud to say that on August 31, 2011, I completed it! There were days where the conditions were not ideal but I still persevered.
My Project 365 can be viewed here
I recently read an open letter to Google from Dylan, a user that had 7 years of his digital life deleted. Dylan was an avid user of Google Products and used Google for almost every aspect of his online experience. He had approximately 7 years of correspondence, over 4,800 photographs and videos, his Google Voice messages, over 500 articles saved to his Google Reader account, his Blogger account, and all his bookmarks deleted. He is not sure as to why his account was disabled, and has tried various methods to try and figure out why his account was disabled.
I hope he can figure out what happened to his account. I will use this as a warning to back up my files. I use Google for many of my online activities but I think it’s probably good to not put all my eggs in one basket. I’m glad I have read this as this is a reminder that my online presence is not completely controlled by me. This is really unfortunate that Dylan had to face this situation, but he has had overwhelming support from other users and hopefully his questions will be answered.
I’ve recently been invited to start a Google+ account and I happily obliged. I’m still trying to get used to layout and I’m sure I haven’t discovered all the features yet but it seems pretty neat. I’m not sure how fond I am about the whole “circles” idea. I found it sort of difficult to categorize the people I know. I understand the practicality but at the same time I didn’t like asking myself whether a person was a friend or simply an acquaintance.
Google+ is very similar to Facebook as many have noted but have some particular features such as the circles, sparks and hangouts. I still haven’t had the chance to play around with these features yet but I’m very curious to see how this will all turn out. Only time will tell if Google+ will be a success.
Sean Aiken was a keynote speaker at a staff conference I attended on April 7. He has a really neat story. He graduated from Capilano College with a degree in Business Administration in 2005 and was at the top of his class. He had the same question many graduates have, “What now?” He decided to do the One Week Job Project.
Here’s how it worked: Anyone, anywhere, could offer Sean a job for one week. Any money he earned for the work, he asked the employer to donate towards the ONE / Make Poverty History campaign. Total earned = $20,401.60
I’m very fascinated by his journey. It might not be where I’m headed but I thought I would share anyways.