This co-op term, I’m working for Winners Merchants International in the Systems department. The company is participating in the Heart&Stroke Big Bike and my department has made a team and I have decided to participate! They even gave me my own donation page for me to share.
The Heart&Stroke Big Bike is a team event geared towards community organizations, companies and groups. Teams made up of 29 enthusiastic riders (and one driver provided by the Foundation) pedal through their community in support of heart disease and stroke research. Last year, over 40,000 riders, in over 200 communities, helped raise over $7 million for research!
Running charities must be hard. The marketing team must constantly be thinking of new and innovative ways to raise money. It’s completely different from trying to market a product or service. I think the Heart and Stroke Foundation have the right idea. This Big Bike event incorporates teamwork, social networking, and an event of a lifetime (riders get to ride a 29-person bike!). This event also promotes healthy living which is also another goal of the charity.
I’ve also participated in the Canadian Cancer Society’s Relay for Life and World Vision’s 30 Hour Famine in the past. It seems a lot of these charities know how to think of great ideas! I hope I will participate in more of these events in the future. It may even be a future career option! Being part of the marketing team for a charity could be a really interesting job!