Feds Spotlight on… Me!

Joanne Lau

Every week, the Federation of Students (Feds) will profile an outstanding club, volunteer, or part-time staff member in the Spotlight series.

I was featured in a Feds Spotlight a while back and it made me think of how being a Graphic Designer at Feds has influenced me.

I have worked for the Feds Marketing Department for almost two years now. I’ve work part-time during my academic terms and it really boosts my happiness level during school. It’s a great work environment and the people who I work with are extremely awesome. I actually look forward to working there and I can’t wait to go back.

The job has given me many opportunities that I would not have been able to find elsewhere. Most of my Design Portfolio is from my work at Feds. One of my favourite projects was designing the menu for the Bombshelter Pub. I’m also able to incorporate photography into the job every once in a while too. I had so much fun covering the concert with Faber Drive during Feds Welcome Week.

Working as a Graphic Designer for Feds has really increased my passion for design. Before, it was more like a side hobby but I’ve learned that design is something you can and should integrate with everyday life. I’ve considered multiple futures for myself but I know now that design will definitely be related to whatever I end up doing.

An Inspiring Salvation Army Campaign

I have recently spotted several posters around campus from the Salvation Army. I generally enjoy reading and analyzing ads but I was particularly impressed by the advertisements from the Salvation Army. They were very powerful and made a lasting impression on me.

The Salvation Army is doing a campaign that targets a younger demographic. These posters (pdf) are inspired by real life stories. The posters start off with someone describing their life initially. Soon, they are then introduced to something negative (alcohol, drugs, gangs) that lead their lives downhill until they hit rock bottom. Eventually, they find the Salvation Army and they get their life back on track and it becomes a success story as the Salvation Army accepts them regardless and helps guide them to overcome their problems.

This is all visually represented by red text outlining the negative object (bottle, syringe, gun). The rock bottom is actually the bottom of the image. The design is very simple and yet extremely clever. The ad campaign was produced by Grey Canada, the Salvation Army’s advertising agency. I really enjoyed the concept and hope to see more skillfully crafted advertisements in the future!