Social Me – an analysis of your life on Facebook

Social Me

One of my Facebook friends recently posted a status with an analysis from Zeebly about his Facebook usage. I thought it was neat and I decided to try it out myself here. It’s pretty amazing how much information can be extracted from our Facebook page. I find it so fascinating that Facebook and other social media sites have changed the way businesses are marketed.

Advertisements

Take This Lollipop and Get Ready to be Creeped Out!

Take This Lollipop

A new site called Take This Lollipop is just in time for Halloween. It starts off as a seemingly innocent page that dares you to take the lollipop by clicking the familiar “Connect with Facebook” button. After you have given it permission to access your information, it shows you a customized video that depicts a creepy man stalking you through your Facebook. He goes through your Facebook profile with crazed eyes, and goes through some of your Facebook photos (the photos change if you do it multiple times). He then proceeds to look up your location on Google Maps. He is then seen driving to track you  and a photo of you can be seen on his truck’s dashboard. After the short video, a countdown begins.

I thought this was implemented extremely well. It went viral over this week and there was a lot of speculation over whether or not this was an advertising campaign. It turns out that this was a neat little project that director Jason Zada decided to do for fun.

It served as a good reminder to think twice about the information you share. The “Connect to Facebook” button is sometimes clicked mindlessly without a second thought about what you are actually sharing. It’s also a great way to get in the Halloween mood!

Facebook – Like it?

It’s a wonder how this solid blue rectangle with simple text on it has become something of a symbol. It was just 7 years ago that the word would conjure up absolutely nothing. It would have just been an awkward compound word that didn’t make sense. Today, Facebook brings up millions of users (500 million users as of July 2010) and connections from all over the world.

Many businesses have been able to take advantage of Facebook and use it towards their company. Some companies have even emerged because of Facebook (think Farmville). I think it’s all quite fascinating and amazing.

Facebook has gone through many changes through the years. Through layout changes and the whole concept of “being a fan” has now been adapted into “liking” pages. The word like has never been such a powerful word. It’s almost as though Facebook has revolutionized the word. What does it mean to be liked? For companies, it’s a very good thing. Many businesses have followed the trend and made their own page dedicated to their business. Users can “like” their page and they can potentially get deals and rewards that you can’t otherwise get. I have also seen many cases where a company will enter you for a chance to win a prize if you like their page (I admittedly have done so on several occasions in hopes of winning the much discussed iPad).

This is an example of another win-win situation for companies. With so many users on Facebook, the chances are high that your target market is somewhere within the Facebook users, so why not communicate to them? With very active and updated feeds and notifications, you can be sure that people will hear what you have to say, and the moment you say it.

The speed of it all is outstanding. It even beats e-mail in speed. Your consumers can also communicate back an instant you say something, or better yet, they can “like” what you say. Facebook creates a perfect environment for businesses to communicate with their consumers, and it makes it quick and easy too.

Of course, Facebook isn’t done there. Have you noticed all the Facebook ads on the sidebar? That’s another story though.