I recently attended an event for the book, Flux: What Marketing Managers Need to Navigate the New Environment at Rotman. It was a “Marketing Experts Speaker Series” and the editors, David Soberman and Dilip Soman made a presentation and 10 marketing professors were there to address questions by the audience about the book and marketing in general. It was the first time I had actually been to a marketing event and it was really interesting to see all the different paths that marketing can lead to.
All the attendees received a copy of the book and I will definitely be putting Flux in my reading list. At first glance, it seems a bit academic but it seems to have some practical application uses as well. The book’s 15 chapters are written by 15 different professors at Rotman and should therefore have different perspectives.
I was lucky enough to talk to some very interesting marketing professionals at the reception afterwards. I must say that the whole “networking” thing is quite foreign to me but I love a good excuse to listen to others’ experiences. I enjoyed the event and I’ll be on the lookout for similar events and opportunities in the future!