Feds Spotlight on… Me!

Joanne Lau

Every week, the Federation of Students (Feds) will profile an outstanding club, volunteer, or part-time staff member in the Spotlight series.

I was featured in a Feds Spotlight a while back and it made me think of how being a Graphic Designer at Feds has influenced me.

I have worked for the Feds Marketing Department for almost two years now. I’ve work part-time during my academic terms and it really boosts my happiness level during school. It’s a great work environment and the people who I work with are extremely awesome. I actually look forward to working there and I can’t wait to go back.

The job has given me many opportunities that I would not have been able to find elsewhere. Most of my Design Portfolio is from my work at Feds. One of my favourite projects was designing the menu for the Bombshelter Pub. I’m also able to incorporate photography into the job every once in a while too. I had so much fun covering the concert with Faber Drive during Feds Welcome Week.

Working as a Graphic Designer for Feds has really increased my passion for design. Before, it was more like a side hobby but I’ve learned that design is something you can and should integrate with everyday life. I’ve considered multiple futures for myself but I know now that design will definitely be related to whatever I end up doing.


Flux: My First Marketing Event Experience


I recently attended an event for the book, Flux: What Marketing Managers Need to Navigate the New Environment at Rotman. It was a “Marketing Experts Speaker Series” and the editors, David Soberman and Dilip Soman made a presentation and 10 marketing professors were there to address questions by the audience about the book and marketing in general. It was the first time I had actually been to a marketing event and it was really interesting to see all the different paths that marketing can lead to.

All the attendees received a copy of the book and I will definitely be putting Flux in my reading list. At first glance, it seems a bit academic but it seems to have some practical application uses as well. The book’s 15 chapters are written by 15 different professors at Rotman and should therefore have different perspectives.

I was lucky enough to talk to some very interesting marketing professionals at the reception afterwards. I must say that the whole “networking” thing is quite foreign to me but I love a good excuse to listen to others’ experiences. I enjoyed the event and  I’ll be on the lookout for similar events and opportunities in the future!

Heart&Stroke Big Bike

This co-op term, I’m working for Winners Merchants International in the Systems department. The company is participating in the Heart&Stroke Big Bike and my department has made a team  and I have decided to participate! They even gave me my own donation page for me to share.

The Heart&Stroke Big Bike is a team event geared towards community organizations, companies and groups. Teams made up of 29 enthusiastic riders (and one driver provided by the Foundation) pedal through their community in support of heart disease and stroke research.  Last year, over 40,000 riders, in over 200 communities, helped raise over $7 million for research!

Running charities must be hard. The marketing team must constantly be thinking of new and innovative ways to raise money. It’s completely different from trying to market a product or service. I think the Heart and Stroke Foundation have the right idea. This Big Bike event incorporates teamwork, social networking, and an event of a lifetime (riders get to ride a 29-person bike!). This event also promotes healthy living which is also another goal of the charity.

I’ve also participated in the Canadian Cancer Society’s Relay for Life and World Vision’s 30 Hour Famine in the past. It seems a lot of these charities know how to think of great ideas! I hope I will participate in more of these events in the future. It may even be a future career option! Being part of the marketing team for a charity could be a really interesting job!

Dell | Intel – Holiday Gift Hunt

Dell and Intel are currently doing a Holiday Gift Hunt contest and it’s really addicting. I’ve done a lot of these types of contests before but this is really quite addicting. It looks like they put a lot of effort into this little marketing campaign. They included elements such as social marketing with Facebook and Twitter, as well as rewarding those who e-mail and share with their friends. They really focused on the aesthetics of things too. It’s a very colourful promotion with many grand prizes as well as instant prizes. I know my chances of winning are really low but it’s still nice to see the type of marketing that are happening, especially since this is a joint contest with two different businesses that work closely with each other.

The prizes are as follows:

Instant Win Prizes:
6 Dell Mini 1018
5 Xbox with Kinect 4GB
5 Roots Watch (His or Hers)
10 500GB eGo External Harddrive
4 PS3 & Move
5 Dell Streak
5 Red Nintendo Wii Bundle (includes New Super Mario)
5 Nintendo DSi XL
20 Chapters Gift Card
20 Tim Horton’s Gift Card
15 Old Navy Gift Certificate

Grand Prizes:
– A trip for 2 to the Great Parnassus Resort & Spa, in Cancun, Mexico. Approx. retail value $1,700.00 Cdn.
– A trip for 2 to the Great Parnassus Resort & Spa, in Cancun, Mexico. Approx. retail value $1,700.00 Cdn.
– WiDi Package (includes Dell XPS 15 Laptop, 52” Sharp Aquos HDTV 1080p with 4 HDMI, LG 5.1 Home Theatre System, NetGear Wireless Router for Video and Gaming, NetGear Push2TV Adaptop for Intel Wireless) Approx. retail value $3,700.00 Cdn.
– Alienware M11x Laptop Approx. retail value $1,000.00 Cdn.
– Dell Inspiron 15R Laptop Approx. retail value $870.00 Cdn.

Businesses and Consumer iPhone Applications

Some businesses have making use of mobile applications

I recently bought myself the new 32gb iPod Touch (as Apple decided not to produce a 16gb one this time) and I have been looking at a lot of the iPhone apps. I was almost surprised when I came across a vast number of “consumer applications”. I am unsure if there is a more technical term for this; I’ve tried searching to see if there was one. What I mean is when an established company develops a mobile application. In this case, I’m talking about the iPhone. I downloaded a few of them to see what those applications can offer and some of them are developed very well.

The iPhone has so many features integrated in it that can be utilized by developers and some people have really figured out how to maximize its potential. Some of the features that the iPhone/iPod Touch have that developers have taken advantage are:

  • Geolocation over Wi-fi which identifies where the users are. This makes it plausible for the user to use store locators and item locators right from the application. (I didn’t even know my iPod Touch could do that… I read more about that here for an explanation)
  • Facebook Connect allows users to share reviews and photos of items with their friends.
  • Push Updates allow applications to give users real time information and with retail stores always updating inventory, users can constantly be updated with new items and promotions
  • The touch screen allows for easy navigation when flipping pages or browsing in general
  • The iPhone has a accelerometer that can tell when it has been shaken or moved
  • It allows for personalization. Since the application is on a personal device, users can save their favourites without even having to have an account or log in.

I’ve seen a lot of applications where the company allows for users to post ratings and reviews. That’s another powerful tool. I think users trust other users more than they trust companies sometimes. It’s amazing how those little stars can mean so much.

A lot of these applications have their full catalogs displayed and they can be organized based on type, price, size or colour. Each application is unique in its own way but some of them are more successful than others. I’ve noticed that he applications with lots of information and user interaction seem to have better ratings and downloads than the applications in which you can only browse. It makes sense. It’s something for developers to think about when making applications