I attended the 2012 Canadian International AutoShow in the Metro Toronto Convention Centre and what I witnessed was marketing madness. Sponsors, social media, advertisements, free swag, contests, test drives, extravagant displays, posters, and employees who breathed the brand were there.
By the looks of the displays, some of those car manufacturers really put a lot of time and effort into making their presence at this auto show a success. I wonder how long they’ve planned for this event, and I’m wondering when they’ll start planning for the next auto show.
I initially did not consider going to the show since it had a whopping $20 entrance fee but the price was only $15 for those who paid with a valid TD credit card. I must admit that this small discount made me a little more loyal to TD. TD Canada Trust was one of the sponsors and they had a few booths throughout the show.
It was well worth the money though. There were over 1000 of cars to see spread across 600,000 square feet of space. I’m generally not a “car person” but I still enjoyed my time and I was glad to have attended the largest consumer show in Canada.